purple_dress_leopard_cardigan-1_thumb.jpg

7 Things I Learned At Social Media Week

Office Appropriate Outfits - Fall

Purple dress with leopard cardigan and bow belt

Purple, leopard and a bow

Cardigan – Lucky Brand (similar) | Dress – The Limited (similar) | Belt – Target (same) | Shoes – Bandolino (similar)

Alright, here are the next two pieces in my 7×7 remix: the leopard cardigan and the purple dress.

loop_looks_7x7

1/2/3/4/5/6/7

And, as promised, my thoughts on Social Media Week Chicago!  In case you aren’t familiar with Social Media Week, it’s basically a week of mostly free sessions on all aspects of social media that take place in cities across the world and online. Some sessions are very focused on one topic whereas others are just about social media best practices or, for beginners, how to even use things like Twitter or Facebook.

I attended 8 sessions through out the week including:

1. Confessions of a Community Manager

2. Good Habits of Successful Social Media Managers

3. SEO Strategies for PR Social Media

4. Boost Your Business with Social Media

5. Social Media 101 for Nonprofits and Community Organizations

6. Social Media & Internet Marketing

7. #ThinkAgain: Revised Social Media Disclosure Guidance

8. 9 Beautiful Tools That Will Help You Become Internet Famous

My favorites were definitely numbers 1, 2, 3, and 8.  Why? Here’s what I learned.

7 Things I Learned at Social Media Week

1. I need to learn what Facebook Pixels are. I Googled it after session #2 but am still confused!

2. If your website takes longer than 3 seconds to load then your Google SEO rankings go down. Use Page Speed Insights to test your own website. A score lower than 70 means you need to do some revamping!

3. Don’t forget to mobile optimize your website! WordPress definitely has an option for this. Use it! Google will eventually start penalizing websites that are not mobile optimized when indexing them.

4. Google prefers branded and partial match “organic links” when indexing. There are three types of links:

Branded links – Brand name or website is the term that is linked

Example – “Loop Looks announces the 7×7 remix” where “Loop Looks” links to looplooks.net

Partial match – The link anchor includes several words or terms

Example – “Great fall looks include faux leather so check out these awesome 5 faux leather outfits.” Where multiple words link to a website or post on the topic that you are using as your SEO term.

Exact Match – Only the search term is used as the link anchor

Example – “Great fall looks include faux leather.” Where only “faux leather” is linked to the website or post.

Try to use Branded and Partial Match links, especially in press releases or when posting somewhere else to drive traffic to your blog. You can use a service called Remove’em to look for those exact match backlinks that Google may consider “spammy”.

5. Use Tweriod to determine the best times to tweet so that your followers see them!

6. A good Twitter background picture should be left-side heavy and 2340×1200 pixels in size.

7. Tell your story on your About page. People want your story, not just your product! I will be updating my About Me page to explain why I started this blog.

Not all the sessions I went to at Social Media Week were that great, though. A few I felt that I knew more than the presenters I don’t even do this for a living! In fact, after one of the sessions I looked up a tool the presenter recommended and discovered it had been discontinued in July! Oops. Not all of the sessions were a great match for my current interests either but in most of them I walked out with at least one interesting tidbit. For example, did you know that the people who run the Twitter accounts for alcohol companies can’t reply to or retweet accounts where they can’t figure out how hold the person is? They basically have to be super-sleuths and guesstimate using pictures you post on Twitter to determine if they can interact with you! Fascinating.

Anyway, if you’re at all interested in the field of social media I definitely suggest you check out a session or two either in person or online. You never know what new piece of information could come in handy!

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