Independent Fashion Bloggers challenged its members to create a “2012 greatest hits” post for this week’s IFB Project. I could have looked through my archives and chosen my favorite posts from 2012 but I thought I’d let the stats do the talking and show you why using keywords and participating in link-ups gives you top posts!
Top Post of All Time
Since Loop Looks started in February 2012 I’ve published 256 posts (to date). The post that has generated the most visits?
The very first reader-submitted You Pick Wednesday: 5 Fun Ways to Wear a Striped Blazer! How did keywords put this post at the top? The title and the body of the post both very clearly say “striped blazer” several times. “Striped Blazer” is one of the most popular search terms that leads people to Loop Looks. So, while it may seem silly and uncreative to have very literal post titles or to repeat yourself in your post this is how you get people to find your content. And why do you write if it isn’t to share your posts with others?
Why Yoast is the Most
Have you heard of the WordPress plug-in Yoast? No? If not you should definitely take a look at it. I installed the plug-in after attending a search engine optimization class (SEO) and while I only use it occasionally the first time I really put it to the test I got great results with the post that is nipping at the heals of 5 Fun Ways to Wear a Striped Blazer.
Three Ways to Wear Riding Boots Without Skinny Jeans is the second most viewed post on Loop Looks. Why? Because I made Yoast work for me. I made sure I followed all the suggestions regarding keywords. I made sure to title all my photos with keyword search terms. And now people looking for riding boot ideas? They end up at Loop Looks.
Link-Ups are Lovely
Finally, the third most viewed post on Loop Looks is one I did back in April as part of my very first link-up. What’s a link-up? Typically another blogger has a theme, you do a post on that theme, and then you add your URL to the list of URLs on the original blogger’s post. In this case, it was a “1 Piece, Three Days, Three Ways” challenge via Bramblewood Fashion.
Day 1, my green pants with a black top and zebra print scarf is the third most viewed post of 2012. Why? Most likely because of that link-up. That post has been shared across at least three blogs and that link is always there for people to find on any of those three posts. In addition, I’ve learned that the more incoming links you have to a post the more likely you are to come up in search results. So link-ups are not only fun, they are beneficial for getting your content to the people who want to find it!
So, there you go. Why I think keywords and link-ups are the key to making a top post, whether in 2012 or beyond.
What were your favorite Loop Looks posts of 2012?